Position
Trust before the first ad.
Customer profiles, positioning, editorial line and a brand kit that looks the part.
Your ads bring attention.We connect it to deposits.
Growth for brokers, prop firms, exchanges and fintech apps. From the first click to the first deposit, measured.
Somewhere between the click and the deposit, the signal drops.
Ad
Landing
Sign-up
Deposit
Return
Where it breaks
The ad promises one thing. The page says another.
What we connect
One message, from the ad to the first screen.
Where it breaks
Nobody can tell who you are, or who holds the money.
What we connect
Licence, rules and risk where people decide, not in the footer.
Where it breaks
Eleven fields before the account even exists.
What we connect
Two fields now. The rest when they fund.
Where it breaks
Your ads never see the first deposit.
What we connect
Tracking that reaches the deposit, so campaigns learn from clients, not clicks.
Where it breaks
Signed up, never funded, and nobody wrote.
What we connect
The emails that bring them back, written once and running.
Four stages. Ask for one, or all of them.
Launch
Go to market in order.
Main and paid landing pages, ads with their copy, a paid plan with a monthly cap, content and a launch moment.
- page_view
- sign_up
- kyc_passed
- first_deposit
Measure
Know what brings deposits.
Tag Manager, GA4, Meta pixel and conversions API, with sign-up and deposit events.
Grow
Keep who arrives.
Emails from sign-up to first deposit, a partner and IB programme, and monthly adjustments.
One path, four steps.
Start with the free diagnosis. Each step builds on the one before.
Diagnosis
FreeA review of your funnel and a plan of priorities. In 48 hours.
For: Any financial brand
Get your diagnosisLaunch
Paid landing page plus full tracking: pixel, conversions API and GA4.
For: Brands about to start paid media
Let's talkSystem
The four stages: position, launch, measure and grow.
For: Brands running ads that don't see deposits
Let's talkGrowth
CustomThe system plus a dedicated team and weekly meetings.
For: Brands scaling
Let's talk
Inside a launch, right now.
A regulated broker entering Latin America. When we started there was no brand, no pages and no tracking.
Position
- 01Four customer profiles
- 02Brand kit, redrawn in vector
Launch
- 03Main landing with a simulator
- 04A paid landing of its own
- 0544 ads across four lines
Measure
- 06Tracking from click to deposit
Grow
- 07A month of content, 27 posts
- 08A trading competition and its emails
- 09650+ potential partners, scored
We show the scope, not the figures. The launch is in progress and the brand stays private.
Not the same thing.
A generalist agency
Financial ad policies (Meta, Google)
A generalist agency: Learns them on your account, sometimes with blocks
Koovald: Knows them before publishing
What gets measured
A generalist agency: Clicks and sign-ups
Koovald: Up to the deposit or the funded account
Regulation in LatAm and Spain
A generalist agency: Not considered
Koovald: Considered from the first line of copy
Who does the work
A generalist agency: An account executive
Koovald: People who come from the sector
First step
A generalist agency: A sales proposal
Koovald: A free diagnosis
Co
Cobalt is what lets a circuit carry its signal. We are that piece between your audience and your brand.
We don't learn your industry on your budget.
Questions we get every week.
Tell us where it breaks.
Send your link. Within 48 hours you get the diagnosis: what is leaking and what to fix first. Free.
5 spots left for the Q4 pilot.